18 de November de 2022 New

Presentation of Lagoom Living at Simed 2022

The investment vehicle for developing quality, affordable build-to-rent housing, LAGOOM LIVING, presented its project at the 18th edition of SIMED, the Mediterranean Real Estate Exhibition. The stand of this Otero Group and Iberian Yield Investments AB joint venture received firm institutional backing, with the presence of Marifran Carazo, from the Department for Public Works, Territorial Articulation and Housing, Francisco Salado, President of Malaga Provincial Council, Francisco de la Torre, Mayor of Malaga city, Juan Carlos del Pino, General Director of AVRA, the Andalusian Housing and Rehabilitation Agency, and Juan José Bernal, AVRA’s Regional Representative for Malaga, in addition to representatives of other institutions.

This edition of SIMED, held at FYCMA, the Trade Fair and Congress Centre of Malaga, closed last Saturday, 13 November, after three intense days of institutional activity, which brought together over 8,000 visitors and showcased Lagoom Living’s active participation in private-public collaboration. The exhibition also focused on new urban and socio-demographic challenges, providing a forum for analysis of sector trends connected with the real estate business. Its main conclusions included the reinvention of traditional rental formulas, with the arrival of build-to-rent and public-private sector initiatives to substantially increase the amount of affordable housing available.

The industry’s leading national CEOs who attended the exhibition highlighted some of the current challenges and opportunities facing the sector, which centre on subjects such as industrialisation applied to the value chain, the need to continue working on active public policies that attract foreign investment, the availability of land, construction of social housing, or access to housing, particularly for younger generations. 

Javier Braza, a Lagoom Living board member, moderated one of this edition’s cornerstone debates on the opportunities and challenges facing public-private initiatives, formulas to improve access to housing. The private-public management collaboration model (known as IPP in Spanish) constitutes a decisive instrument that will facilitate access to quality, sustainable, autonomous and efficient housing. The production of these projects presents challenges that require greater implication and flexibility in decision-making from the different agents involved, a necessary updating of urban planning regulations, and facilities to access affordable housing for people who are in real need of it.

In addition to comprehensively analysing the current situation and perspectives with a focus on ongoing projects, the debate highlighted the challenges and “mixed blessing” represented by this management model. Participants in the debate included José María García, Deputy Secretary for Housing and Town Planning for the Community of Madrid, Juan Carlos del Pino, General Director of AVRA (the Andalusian Housing and Rehabilitation Agency) Andalusian Regional Government, Raúl López, Councillor for Town Planning, Malaga city council, and Ignacio Peinado, President of the real estate developers’ group, ACP Malaga (Provincial Association of Constructors and Developers for Malaga) and President of FADECO.

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