{"id":14830,"date":"2024-04-10T10:02:43","date_gmt":"2024-04-10T08:02:43","guid":{"rendered":"https:\/\/lagoomliving.es\/2024\/04\/10\/lagoom-living-reim-la-promotora-que-impulsa-el-alquiler-asequible-en-malaga\/"},"modified":"2024-04-10T10:12:28","modified_gmt":"2024-04-10T08:12:28","slug":"lagoom-living-reim-la-promotora-que-impulsa-el-alquiler-asequible-en-malaga","status":"publish","type":"post","link":"https:\/\/lagoomliving.es\/en\/2024\/04\/10\/lagoom-living-reim-la-promotora-que-impulsa-el-alquiler-asequible-en-malaga\/","title":{"rendered":"Lagoom Living Reim: the real estate developer that promotes affordable rentals in M\u00e1laga."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14830\" class=\"elementor elementor-14830 elementor-14818\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-187e45c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"187e45c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3db2541e\" data-id=\"3db2541e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-686b06fb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"686b06fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"v1MsoNormal\">Lagoom Living Reim is the result of the experience in the real estate industry of a Northern Europe and Spain holding. A company with Swedish capital specializing in housing for affordable rental on a permanent basis.<\/p><p class=\"v-p\">Como explica Javier Braza, cofundador y consejero de Lagoom Living, la puesta en marcha del proyecto en nuestro pa\u00eds se debe a que es uno de los estados de la Uni\u00f3n Europea donde hay menos vivienda protegida construida. \u00abEl parque de vivienda protegida en Espa\u00f1a apenas representa el 2,5% de las viviendas principales del pa\u00eds -el d\u00e9cimo registro m\u00e1s bajo de los veintisiete-, frente al 9,3% de media en la Uni\u00f3n Europea y muy por debajo del 19% que representa Suecia\u00bb, explica Braza, que alude a su vez la elecci\u00f3n de M\u00e1laga frente a otras capitales debido a su motor de demanda, el an\u00e1lisis socioecon\u00f3mico y la composici\u00f3n de sus hogares.<\/p><div class=\"paywall container-wall-exclusive\" data-mrf-recirculation=\"Link art\u00edculos\"><p class=\"v-p\">\u00abNos encontramos un escaso parque de viviendas en alquiler profesionalizado. Las promociones dedicadas 100% al alquiler no superaban las 700 unidades en total. Desde nuestro desembarco en Espa\u00f1a, concretamente en la capital de M\u00e1laga en junio 2022, hemos comprometido inversi\u00f3n por valor de 170 millones de euros para la adquisici\u00f3n de sueldo, edificaci\u00f3n y puesta en explotaci\u00f3n de m\u00e1s de 1.000 viviendas de calidad destinadas a alquiler asequible\u00bb, describe el fundador. Un plan de negocio que ten\u00edan previsto terminar en esta primera fase de adquisici\u00f3n de suelo y gesti\u00f3n de licencias de obra en 2024, pero que han llevado a cabo de manera anticipada. Es por ello que han anunciado la ampliaci\u00f3n de su plan de negocio en M\u00e1laga para el periodo 2024-2026, que contempla una inversi\u00f3n de 400 millones de euros en la edificaci\u00f3n y puesta en marcha de una cartera de 3.000 viviendas de calidad destinadas a alquiler asequible. Esto se simultanear\u00e1 con la consolidaci\u00f3n de su primera fase, que conlleva el inicio de la edificaci\u00f3n de las primeras 1.000 unidades durante este a\u00f1o, con la adquisici\u00f3n de nuevos suelos y licitaci\u00f3n de concursos en los distritos en desarrollo de M\u00e1laga. \u00abPriorizamos el modelo de gesti\u00f3n IPP de colaboraci\u00f3n p\u00fablico-privada como instrumento decisivo para facilitar el acceso a la vivienda asequible de calidad, sostenible, aut\u00f3noma y eficiente\u00bb, asegura el responsable. La producci\u00f3n de estos proyectos presenta desaf\u00edos que demandan una mayor involucraci\u00f3n y agilidad para la toma de decisiones por parte de los diferentes agentes implicados. Por ello, desde Lagoom Living inciden en que es necesaria una actualizaci\u00f3n de la normativa urban\u00edstica para dar facilidades de acceso a viviendas asequibles a personas que tienen aut\u00e9ntica necesidad de disponer de ellas.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e8e249 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e8e249\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ced35e0\" data-id=\"ced35e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8feec01 elementor-widget elementor-widget-heading\" data-id=\"8feec01\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">La empresa<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dadcee elementor-widget elementor-widget-text-editor\" data-id=\"5dadcee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Fundaci\u00f3n<\/strong> Lagoom Living Reim pertenece a un holding de origen sueco que ha puesto en marcha proyectos en Espa\u00f1a desde 2022<\/p><p><strong>Actividad<\/strong> Gestora de Inversi\u00f3n Inmobiliaria especializada en el desarrollo 360\u00ba de activos de calidad destinados al alquiler residencial a precios asequibles<\/p><p><strong>Proyectos<\/strong> Dentro de su plan de inversi\u00f3n, la promotora cuenta actualmente con proyectos en el Distrito Zeta de M\u00e1laga, a los que se sumar\u00e1n nuevas viviendas en estos pr\u00f3ximos a\u00f1os.<\/p><p><strong>Contacto<\/strong> Pl. de Uncibay, 3, Distrito Centro, 29008 M\u00e1laga| Tel\u00e9fono: 951 72 27 15 | Web: www.lagoomliving.es<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-380acf2\" data-id=\"380acf2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-855f9ed elementor-widget elementor-widget-text-editor\" data-id=\"855f9ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00abEl modelo tradicional de construcci\u00f3n est\u00e1 obsoleto, la escasez de mano de obra, la tradicional falta de productividad y los bajos salarios, el incremento de los costes de materiales y la incertidumbre de los mercados de materia prima, nos llevan a nuevas modalidades contractuales ya sea los IDP, contratos colaborativos, libros abiertos, etc.\u00bb, explica Braza. Estos nuevos sistemas constructivos, como la edificaci\u00f3n industrial, semi o total, huella verde o Breeam, que suponen afrontar el proceso constructivo con garant\u00edas, algo que, en palabras del consejero, \u00abel mercado de capital lo descuenta\u00bb. \u00abSe trata de acotar riesgo. Controlar el impacto del precio y plazo es vital en el modelo financiero. En Lagoom Living creemos firmemente en las f\u00f3rmulas descritas pues la finalidad es dotar de un parque de vivienda de calidad destinadas a alquiler asequible\u00bb, asegura. En base a esta filosof\u00eda, Lagoom Living se diferencia por la optimizaci\u00f3n de espacios y la integraci\u00f3n y aportaci\u00f3n de un sentido de pertenencia a la comunidad, dentro de una misma intervenci\u00f3n y con las propuestas arquitect\u00f3nicas coordinadas entre s\u00ed con la finalidad de que haya un lenguaje com\u00fan, interactividad y la creaci\u00f3n de un ecosistema comunitario social al amparo del concepto PAAS (Product As A Service). \u00abNuestro futuro se basa en dar continuidad a la filosof\u00eda implementada desde su fundaci\u00f3n en junio 2022. Por ello somos el mayor player de vivienda de calidad destinada a alquiler asequible en Andaluc\u00eda\u00bb, incide Braza. En este sentido cabe destacar que la empresa cuenta con una cartera por s\u00ed sola mayor que la suma de la totalidad de carteras profesionalizadas en M\u00e1laga.<\/p><p>\u00a0<\/p><p>Fuente: <a href=\"https:\/\/www.diariosur.es\/economia\/empresas-malaguenas\/lagoom-living-reim-promotora-impulsa-alquiler-asequible-malaga-20240408094501-nt.html\" target=\"_blank\" rel=\"noopener\">Diario Sur<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The company has an investment plan in the city that involves the construction of 4,000 homes in the upcoming years.<\/p>\n","protected":false},"author":1,"featured_media":14823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - 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